| Marketing Tips to help you Create Waves of Positive Change...in your community, the world, and best of all, your bottom line! |
| May 2007 |
What to Read: Zero to Zillionaire
Is it really true that marketing people don't do math? Of course not! (Although it might be
closer to the truth to say that marketing people don't like to do math). But we all know as
business owners, directors and managers that we need to make sure our marketing budgets are
livable and workable. (Yes, you need to have a marketing budget!) And sometimes that can be
a little stressful.
closer to the truth to say that marketing people don't like to do math). But we all know as
business owners, directors and managers that we need to make sure our marketing budgets are
livable and workable. (Yes, you need to have a marketing budget!) And sometimes that can be
a little stressful.
So this month I recommend you read Chellie Campbell's Zero to Zillionaire: 8 Foolproof Steps
to Financial Peace of Mind. Rather than another long lecture on how to build monetary wealth,
Campbell gives you eight strategies to accumulate emotional and spiritual wealth while
simultaneously saving and spending money. And she begins with this Talmudic quote: "A
person will be called upon to account, on Judgment Day, for all permitted pleasures he might
have enjoyed but did not."
to Financial Peace of Mind. Rather than another long lecture on how to build monetary wealth,
Campbell gives you eight strategies to accumulate emotional and spiritual wealth while
simultaneously saving and spending money. And she begins with this Talmudic quote: "A
person will be called upon to account, on Judgment Day, for all permitted pleasures he might
have enjoyed but did not."
Keep track of your PR results with Google Alerts
It used to be (in the old days) that we hired a newsclipping service to keep track of specific
media items (like when an article would appear in the paper with your name on it).
media items (like when an article would appear in the paper with your name on it).
Now, one of the easiest and cheapest (can you say, "F*R*E*E?") things you can do to stay on
top of your news clippings is to use Google's free Alerts program. I use it to keep tabs on
how my clients (and my own company) are faring in the news.
top of your news clippings is to use Google's free Alerts program. I use it to keep tabs on
how my clients (and my own company) are faring in the news.
Just visit http://www.google.com/alerts and you can set up your own in less than 2 minutes.
According to Google, the Alerts program is handy for:
- monitoring a developing news story
- keeping current on a competitor or
industry - getting the latest on a celebrity or event
- keeping tabs on your
favorite sports teams
Just remember that to get the best results, you should put quotation marks around your search
term (e.g. "Social Good Marketing" instead of Social Good Marketing).
term (e.g. "Social Good Marketing" instead of Social Good Marketing).
You can choose from getting just an e-mail reporting on news, blogs, web sites, groups -- or,
get the comprehensive report that includes all of the above. You can also choose how often
you get the reports. (Hint: once a day is your best bet for keeping current while avoiding
e-mail overload).
get the comprehensive report that includes all of the above. You can also choose how often
you get the reports. (Hint: once a day is your best bet for keeping current while avoiding
e-mail overload).
If you any questions about setting up your own Google Alerts (or why it's important to
monitor the news), please don't hesitate to contact us. We'll get you the answer you need, and
you may even see your question in a future issue of Social Goodies.
monitor the news), please don't hesitate to contact us. We'll get you the answer you need, and
you may even see your question in a future issue of Social Goodies.
Good Words
In general, my children refused to eat anything that
hadn't danced on TV. -- Erma Bombeck
hadn't danced on TV. -- Erma Bombeck
Marketing Factoid
Loyalty and Membership Cards - Last week, industry
publication Colloquy pegged the number of loyalty cards
at 1.3 billion, enough for everyone in the U.S. to have 4
and every household to have at least 10.
publication Colloquy pegged the number of loyalty cards
at 1.3 billion, enough for everyone in the U.S. to have 4
and every household to have at least 10.
Cool Tools
The marketing calendar template -- it's a must- have for
every organization. It allows you to keep track of each
marketing-related event, task, and budget item so that
your entire team stays on track. Click here to download
yours now.
every organization. It allows you to keep track of each
marketing-related event, task, and budget item so that
your entire team stays on track. Click here to download
yours now.
Testimonial
After my fist meeting with Ms. Silvestre I implemented
several of her suggestions ... and received immediate
visibility that produced a very positive response for us. I
am very excited to be working with Ms. Silvestre -- her
vision, energy and insight and have put her on
retainer and I look forward to more expansion and growth.
several of her suggestions ... and received immediate
visibility that produced a very positive response for us. I
am very excited to be working with Ms. Silvestre -- her
vision, energy and insight and have put her on
retainer and I look forward to more expansion and growth.
-- Sandra McCullough,
Owner, Sea Breeze Art Gallery
Owner, Sea Breeze Art Gallery
Good News
How many organizations does it take to change the world?
We're well on our way...find out more in this article by
Paul Hawken: To Remake the World
We're well on our way...find out more in this article by
Paul Hawken: To Remake the World
| Forward to a friend | Copyright © 2007 Social Good Marketing & Design, Inc. |
| Social Good Marketing & Design, Inc. 701 E. Santa Clara St., Ste 32 Ventura, CA 93001 |
