| Welcome to SOCIAL GOODIES, our monthly newsletter that's short enough to read during your coffee break. Please let us know if you have a question or if there's a topic you'd like to see covered in our next issue. We love to hear from you! |
| Recommended Watching: The Secret |
| Just a few weeks ago, thousands (if not millions) of people watched Oprah interview the makers of the phenomenal DVD titled, "The Secret" on her show. That episode was the most watched Oprah show in their history, so they brought more of the cast back for a 2nd show the following week. If YOU haven't yet watched "The Secret," it's definitely time! This is important information that can help you succeed in your business and in life. It's NOT new information -- it's just presented in a very accessible way. You can visit their website and watch it there for $4.95, or you can also order your own copy. This is something you will want to watch again and again, so I recommend you treat yourself. I did. And I'm sharing it with as many people as I can. |
| Are You Ignoring Your Best Source of Revenue? |
| As a percentage of your marketing efforts, how much is devoted to new customer acquisition and how much is devoted to current customer sales? If it's not at least 50:50, you may be ignoring some of your best revenue opportunities. You've probably spent a good deal of money acquiring your customers, right? Well, if you ignore them once that first sale is made or that first project is finished, you will certainly miss out on lost revenue. When you have convinced someone to do business with you, it means that they've given you a vote of confidence. If you've provided good customer service and met (or exceeded) their expectations, it's very likely that they would be willing to use your service again (or, buy another one of your products; or, donate again to your cause). If you're REALLY good, you may even get their lifetime loyalty... |
| Powerful Words for Marketing Materials |
| Are you looking for just the right power word or phrase to increase reponse to your marketing materials? Well, you're not alone. Some of the world's most sought after ad professionals have spent days and weeks studying just this subject and then testing and re-testing to find out what will work best for their campaign's particular needs. It's something that must be done EACH and EVERY time, folks. No getting around it. But without oversimplifying the process of copywriting, there are a few tips I can give you. For example, when John Caples analyzed the 100 greatest money-making headlines of all time, he found that these following 10 words appeared over and over and over again (the actual number of times is indicated in parenthesis): You (31), Your (14), How (12), New (10), Who (8), Money (6), Now (4), People (4), Want (4), Why (4) You can see that "you" and "your" appeared far more than any other words; which shows how crucial it is to address your potential customers as individuals. |
| Thank you for being a loyal SOCIAL GOOD friend! We're dedicated to helping you create waves of positive change -- in your bottom line, and in the larger community. Warm regards, Tea L. D. Silvestre SOCIAL GOOD Marketing & Design p.s. - If you enjoyed this newsletter, we encourage you to forward it to your friends and colleagues. |
| Social Good Marketing & Design PO Box 3354 Ventura, California 93006-3354 805.658.8196 www.SocialGoodMarketing.com |