| Marketing Tips to help you Create Waves of Positive Change...in your community, the world, and best of all, your bottom line! |
| July 2007 |
| -- S h ar o n F ra n ci s, C E O |
Increase Your Income by 230%!
According to statistics compiled by the US Department of
Labor and from a survey done by Yahoo, business people
who read at least 7 business books a year earn over 230%
more than people who read only 1 book each year.
What to Read this Month: The Ultimate Sales Machine
Chet Holmes, the author of this new book, promises to help
you "turbo charge your business with relentless focus on 12
key strategies." He's got a lively writing style and a great
reputation for turning struggling businesses around quickly.
Our office has already started to implement some of his
recommendations and we will continue to focus on his 12
Key Strategies over the coming months.
Want to know what those strategies are? Numbers 6
through 11 have to do with sales and marketing...get the
book to find out the rest, or schedule an appointment with
us to discuss your marketing and sales needs.
Click here to read more about "The Ultimate Sales
Machine"
The Feminine Side of Marketing
The book recommended above provides truly valuable
advice on ways to improve your business through specific
marketing and operational means. But it is a very
traditional (e.g., male-oriented) business model -- more
focused on competition than on collaboration, for instance.
One of the most important things we need to do as
business owners and managers is to remember that in this
dualistic world, there are two very important energies -- one
is active and penetrating, the other is receptive and
attractive. If we eschew one model for the other, we may
end up horribly unbalanced and far away from our original
purpose. (In other words, unhappy!)
Including both the yin and the yang in the way we do
business is a much better way to find fulfillment and
material success. But how do you do this? Here are a few
recommendations:
The above recommendations are part of a workshop we're
going to be giving soon called, "Marketing Shakti:
Working with the Universal Feminine Energy to
Create and Attract Your Perfect Clients." If you'd like to
receive an invitation to this workshop, please e-mail us at:
info@marketingshakti.com.
According to statistics compiled by the US Department of
Labor and from a survey done by Yahoo, business people
who read at least 7 business books a year earn over 230%
more than people who read only 1 book each year.
What to Read this Month: The Ultimate Sales Machine
Chet Holmes, the author of this new book, promises to help
you "turbo charge your business with relentless focus on 12
key strategies." He's got a lively writing style and a great
reputation for turning struggling businesses around quickly.
Our office has already started to implement some of his
recommendations and we will continue to focus on his 12
Key Strategies over the coming months.
Want to know what those strategies are? Numbers 6
through 11 have to do with sales and marketing...get the
book to find out the rest, or schedule an appointment with
us to discuss your marketing and sales needs.
Click here to read more about "The Ultimate Sales
Machine"
The Feminine Side of Marketing
The book recommended above provides truly valuable
advice on ways to improve your business through specific
marketing and operational means. But it is a very
traditional (e.g., male-oriented) business model -- more
focused on competition than on collaboration, for instance.
One of the most important things we need to do as
business owners and managers is to remember that in this
dualistic world, there are two very important energies -- one
is active and penetrating, the other is receptive and
attractive. If we eschew one model for the other, we may
end up horribly unbalanced and far away from our original
purpose. (In other words, unhappy!)
Including both the yin and the yang in the way we do
business is a much better way to find fulfillment and
material success. But how do you do this? Here are a few
recommendations:
- + Include collaborative intelligence along with competitive
intelligence in your business and marketing plan. Who
can you partner with to create something even better and
bigger? How many strategic partners can you find?
+ Design your products and services from the point of
view of your own heart first. What does your heart call
you to do, make or provide? Never lose sight of this over
what someone or something else is telling you "should" be
done.
+ Make a list of the attributes of your perfect clients. What
are their personalities like? What makes them get out of
bed in the morning? What do they want to accomplish
with their lives? Knowing these things will help you create
better relationships and better messages in your
campaigns.
The above recommendations are part of a workshop we're
going to be giving soon called, "Marketing Shakti:
Working with the Universal Feminine Energy to
Create and Attract Your Perfect Clients." If you'd like to
receive an invitation to this workshop, please e-mail us at:
info@marketingshakti.com.
Good Words
We can't look out for 'number one' because
there is no 'number one' -- the world is a
team.
-- Ron McCann and Joe Vitale,
THE JOY OF SERVICE
Marketing Factoid
Hispanics as a group rely more on ethnic
media (in this case, Spanish language
media) than their counterparts in other ethnic
groups. 64% of Hispanics rely on ethnic
media for news on politics and government,
as opposed to 31% who rely on mainstream
media. Contrast this with the nearly opposite
numbers for African-Americans,
Arab-Americans, Asian-Americans and
Native Americans. Source: The Ethnic Media
in America: The Giant Hidden in Plain Sight.
Testimonial
Tea is a standout among the many
professionals I have encountered during my
experience in both private and public
sectors. She is a great marketer, who can
deliver intense creativity, on time, on budget,
and on point.
-- Cynthia Sommer,
Business Consultant &
Marketing Instructor
Good (Marketing) News
Country Crock recently launched a new
campaign called "Spread the Sharing." The
new campaign celebrates the big and small
acts of sharing that people do every day.
Country Crock is asking consumers to log
into www.SpreadTheSharing.com and
submit their story of sharing. For every story
shared, Country Crock will donate a meal
through America's Second Harvest. Their
goal is to collect one million stories of
sharing by Thanksgiving 2007, which will
trigger a one million meal donation. They
have already donated one million meals
through America's Second Harvest.
So log on to www.spreadthesharing.com and
help a family in need!
Must-have Tools: An Online
Newsroom
According to a survey recently completed by
TEKgroup International, 100% of journalists
say it's imperative for organizations to have
an online newsroom. Of those, 61% said it
was "very important." These figures are up
10% over the same survey conducted last
year.
Also important: 98% of journalists preferred
to receive information through e-mail alerts
generated via an online newsroom.
What else are journalists looking for in a
newsroom?
+ Photographs of people or products named
in press releases
+ Product specifications and history
+ Audio and video files for editorial use
+ Searchable news archives
+ Most important: basic contact info like
addresses, phone numbers and e-mail
addresses
The complete survey can be found at
http://www.tekgroup.com
We can't look out for 'number one' because
there is no 'number one' -- the world is a
team.
-- Ron McCann and Joe Vitale,
THE JOY OF SERVICE
Marketing Factoid
Hispanics as a group rely more on ethnic
media (in this case, Spanish language
media) than their counterparts in other ethnic
groups. 64% of Hispanics rely on ethnic
media for news on politics and government,
as opposed to 31% who rely on mainstream
media. Contrast this with the nearly opposite
numbers for African-Americans,
Arab-Americans, Asian-Americans and
Native Americans. Source: The Ethnic Media
in America: The Giant Hidden in Plain Sight.
Testimonial
Tea is a standout among the many
professionals I have encountered during my
experience in both private and public
sectors. She is a great marketer, who can
deliver intense creativity, on time, on budget,
and on point.
-- Cynthia Sommer,
Business Consultant &
Marketing Instructor
Good (Marketing) News
Country Crock recently launched a new
campaign called "Spread the Sharing." The
new campaign celebrates the big and small
acts of sharing that people do every day.
Country Crock is asking consumers to log
into www.SpreadTheSharing.com and
submit their story of sharing. For every story
shared, Country Crock will donate a meal
through America's Second Harvest. Their
goal is to collect one million stories of
sharing by Thanksgiving 2007, which will
trigger a one million meal donation. They
have already donated one million meals
through America's Second Harvest.
So log on to www.spreadthesharing.com and
help a family in need!
Must-have Tools: An Online
Newsroom
According to a survey recently completed by
TEKgroup International, 100% of journalists
say it's imperative for organizations to have
an online newsroom. Of those, 61% said it
was "very important." These figures are up
10% over the same survey conducted last
year.
Also important: 98% of journalists preferred
to receive information through e-mail alerts
generated via an online newsroom.
What else are journalists looking for in a
newsroom?
+ Photographs of people or products named
in press releases
+ Product specifications and history
+ Audio and video files for editorial use
+ Searchable news archives
+ Most important: basic contact info like
addresses, phone numbers and e-mail
addresses
The complete survey can be found at
http://www.tekgroup.com