| Social Good Marketing & Design PO Box 3354 Ventura, California 93006-3354 805.658.8196 www.SocialGoodMarketing.com |
| Marketing Tips to help you Create Waves of Positive Change...in your community, the world, and best of all, your bottom line! |
| April 2007 |
Attract Your Perfect Customers
(Strategically!)
(Strategically!)
I haven't finished reading it yet, but this book is wonderful. It really
offers a fresh approach to marketing via The Law of Attraction (if you
haven't seen The Secret yet,you need to catch up!). I truly recommend
you get yourself a copy of "Attracting Perfect Customers: The Power of
Strategic Synchronicity" by Stacey Hall and Jan Brogniez.
offers a fresh approach to marketing via The Law of Attraction (if you
haven't seen The Secret yet,you need to catch up!). I truly recommend
you get yourself a copy of "Attracting Perfect Customers: The Power of
Strategic Synchronicity" by Stacey Hall and Jan Brogniez.
I plan on implementing many of the tools and processes with my own
clients. (So for those of you who fall into that category, be sure to ask me
about this!)
clients. (So for those of you who fall into that category, be sure to ask me
about this!)
Gaining clarity about why your business exists -- it's mission -- is the first step to
building an effective Brand (yes, with a capital "B").
building an effective Brand (yes, with a capital "B").
Until you have truly thought about your organization's purpose, you will flounder
every time you try to put together an effective marketing campaign or message.
every time you try to put together an effective marketing campaign or message.
One of the best ways to get clarity about your Brand, is to sit down and review your
mission statement. First, is it still relevant? Or does it need to be updated?
mission statement. First, is it still relevant? Or does it need to be updated?
Next, does it state what your business actually does? Or is it more of a values
statement? (For example, "We're about diversity.")
statement? (For example, "We're about diversity.")
Or perhaps it speaks only to the way you envision things being in the future. (Like,
"we're number one in our category.") That's a vision statement.
"we're number one in our category.") That's a vision statement.
Your mission statement simply states what you do, and who you serve and why.
That's it. No more.
That's it. No more.
Save the rest of the stuff for your values and vision statements.
Also, you need to be able to speak your mission statement from memory. And so
does your entire team. This is crucial folks. So the shorter it is, the better!
does your entire team. This is crucial folks. So the shorter it is, the better!
If you have specific questions around branding or creating a workable mission
statement (or why this is important), please don't hesitate to contact us. We'll get you
the answer you need, and you may even see your question in a future issue of Social
Goodies.
statement (or why this is important), please don't hesitate to contact us. We'll get you
the answer you need, and you may even see your question in a future issue of Social
Goodies.
| Forward to a friend | Copyright © 2007 Social Good Marketing & Design, Inc. | PO Box 3354, Ventura, CA 93006 | 805.658.8196 |
What's your Brand? Get clear
Good Words
A brand that captures your mind
gains behavior. A brand that
captures your heart gains
commitment.
-- Scott Talgo
gains behavior. A brand that
captures your heart gains
commitment.
-- Scott Talgo
Marketing Factoid
Magazine, Newspaper, and TV Ads
Precipitate Online Searches - In a survey
conducted for the Retail Advertising and
Marketing Association, consumers said
that they were most motivated to begin an
online search after reading or viewing
articles or ads in magazines,
newspapers, or on TV.
Precipitate Online Searches - In a survey
conducted for the Retail Advertising and
Marketing Association, consumers said
that they were most motivated to begin an
online search after reading or viewing
articles or ads in magazines,
newspapers, or on TV.
Cool Tools
Check out Vertical Response for low cost and
EASY ways to keep in touch with your
clients and prospects (via e-mail -- just like
this!)
EASY ways to keep in touch with your
clients and prospects (via e-mail -- just like
this!)
Testimonial
I have done marketing for 30 years and Tea is
the very best ...I even had Arnold's media
people when he was an actor... they are soooo
behind her.
the very best ...I even had Arnold's media
people when he was an actor... they are soooo
behind her.
-- Dr. Priscilla
Partridge de Garcia,
Artist & Psychologist
Partridge de Garcia,
Artist & Psychologist
Good News
We've signed the lease on our new office
and will be moving in May 1st. Watch
your mail for an invitation to the Open
House!
and will be moving in May 1st. Watch
your mail for an invitation to the Open
House!