| Welcome to the first issue of SOCIAL GOODIES, our monthly newsletter full of (just enough) fun, interesting marketing news you can use in your own business. If you received this newsletter from a friend or colleague and would like your own subscription, it's easy -- just visit our website at: SocialGoodMarketing.com, and click on the "SOCIAL GOODIES" button on the right side of the page. Please let us know if you have a question or if there's a topic you'd like to see covered in our next issue. We love to hear from you! |
| Recommended Reading: "Book Yourself Solid" by Michael Port |
| This book promises you "the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling." I'm almost finished reading it, and I can tell you it IS full of great advice -- the kind I am continually giving my own clients. But even if you already feel comfortable with marketing and selling, this is a great review. Make it a habit! Read at LEAST one new business-related book a month. |
| Use Viral & Cause Marketing to Get the Word Out FOR You |
| There's a great example of Viral Marketing taking place on the Internet right now. It's called Feed333. This short-term marketing project is based on doing good for others, and it relies on the Internet, "Cause Marketing" and "Viral Marketing" to be successful. What is Viral Marketing? It's word-of-mouth on eSteroids. You remember that commercial for a shampoo we used to see? ("You tell two friends, and they'll tell two friends, and so on, and so on...) And Cause Marketing? Well, that's when a business partners with a non-profit cause for the win-win benefits of promoting both the business and the cause. Put these two together and that's the exponential power of good news. You can use this sort of thing in your own business by partnering with a good social cause and then putting some well-laid strategy into place. Call me if this sort of thing sounds interesting to you, and we can brainstorm some ideas for YOUR business. |
| PR Tip: Maximize Every Opportunity |
| Even an event as "simple" as signing a new client is worthy enough to create some buzz around your business. For instance, I signed up two new clients this month: Sea Breeze Art Gallery and SPA by Diane Loring, Inc. For each of those clients, I sent out a press release to the local media and other interested organizations (like our local Chambers) and businesses who I thought might be interested in knowing about these relationships. In addition, I posted these releases on my website with links to both of the clients' websites. These actions might seem minor, but in the world of marketing and public relations, they can usually turn out to be very helpful. Do you have a great new client? How about a new line of business? Or a joint effort with another company or organization? These are all perfect opportunities to spread the news about who you are and what you do. |
| What do Shoppers Want? |
| Do you have items for sale at your place of business? How about on-line? Did you know that a recent Yahoo poll showed 75% of shoppers will purchase gifts on-line this season? If you aren't offering your customers the option to purchase on-line, you may be missing out on revenue! If you aren't sure about how to go about adding this type of option to your current website, give me a call and I will refer you to some great local web gurus. |
| Thank you for being a loyal SOCIAL GOOD friend! And have a JOYFUL holiday! Warm regards, Tea L. D. Silvestre SOCIAL GOOD Marketing & Design p.s. - If you enjoyed this newsletter, we encourage you to forward it to your friends and colleagues. |
| Social Good Marketing & Design PO Box 3354 Ventura, California 93006-3354 805.658.8196 |